Donnerstag, 16. September 2010

The development of advertising

First paragraph:

In the 19th century, during the Industrial Revolution, advertising became popular for new and fringe products. Later, more and more factories produced the same products and so, brand-naming became necessary.


Second paragraph:

The economic depression was a turning point for the economy. Before the depression the production had permanently expanded, but after it there was a crisis because the factories produced too much and the customers did not buy enough and so the prices fell. And so the small firms combined with other small firms to raisetheir profits.


Third paragraph:

An example of the changes is a case in the soap industry. Small factories flooded the market with anonymous soap bars and so the competition grew very fast. The leading companies started more aggressive selling methods to . . ..


Fourth paragraph:

Lord Leverhulme was the first industrialist who realized that advertisement is an important part of selling methods. Nowadays, advertising is important and those firms who can’t pay for advertising are out.

Keine Kommentare: